Strategic Management: economic value Analysis
نویسندگان
چکیده
The book is motivated by the lack of a core strategic theory of what firms do and their performance in the market and aims at developing a reasonably comprehensive theory of the firm for strategic management. In this regard, the book provides answers to the four major questions that a theory of the firm for strategy should address: what is a firm, why does it exist, what determines its size and scope and what its performance through time. The introduction sets the conceptual basis on which to develop a theoretical strategic approach to the multifaceted idea of firm that identifies the reasons for either its success or failure. The multidisciplinary character of strategy, that may be defined from economical, sociological and psychological perspectives, theory of the firm for Strategic Management: economic value Analysis
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تاریخ انتشار 2011